![]() "If you want be in the shopping game, you have to give people all the choices," said Danahy. Online grocery delivery is available at Superstores, and Sobey's/Safeway have entered into an arrangement with a large online retailer in the United Kingdom, which Danahy said has the most highly developed online shopping of anyone. "Walmart is the second biggest online retailer in the world, so if you don't want to go to their stores, that's already coming: you can click and collect with many of their stores already," he added. "Amazon bought Whole Foods, and make no mistake, there's more of that is coming," Danahy said. Those competitors includes, North America's most popular online shopping destination - which somewhat counter intuitively is opening actual stores. ![]() "It is catch up … they have to catch up to their competitors." Online giants At least at the beginning, there's no fresh foods - it's all shelf stable or refrigerated. "They're following the developments that they and others have done in the U.S. "They're starting in one region, of one province, and they're going to work their way out," said Jim Danahy, the head of CustomerLab, a consumer research firm, in an interview on the Calgary Eyeopener. The retail giant announced a pilot project featuring online grocery delivery in parts of southern Ontario this week - and it won't be long before they offer the same thing in Alberta, said a consumer research expert. Costco is getting into the online grocery delivery business, but Calgarians shouldn't trade in their SUV for an online account just yet.
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